Responding to the increased demand for SUVs (Sport Utility Vehicles) and crossovers globally, Goodyear has launched a new luxury performance tire that delivers a quieter driving experience with maximized comfort and exceptional wet braking performance: EfficientGrip Performance SUV.

An update of its award-winning EfficientGrip SUV tire, popular in the Philippines because it’s standard fitment on the Ford Everest Titanium, EfficientGrip Performance SUV is for the discerning SUV owner who spends a vast majority of their drive on road, but still require light off-roading (90 percent on-road, 10 percent off-road).


Targeting customers who prioritize ride comfort and wet weather safety, Goodyear EfficientGrip SUV Performance SUV comes with many of the company’s proprietary technology such as QuietTred Technology which reduces noise thanks to an increased number of pitches (parts of tread pattern) whose sequence has been optimized. It also has a closed shoulder groove to reduce the air running through the pattern reducing noise even more. It also has FlexContact Technology which has a shock absorbing cushion layer compound for a more comfortable drive.

These technologies come together in a tire fitted with innovative polymers. The high-performance compound from Germany enables the Goodyear EfficientGrip Performance SUV to offer increased grip and shorter braking distance in the wet. And thanks to reduced rolling resistance, it can deliver up to 4 percent better fuel efficiency than the EfficientGrip tire that it replaces.



The second new-generation SUV tire after the Wrangler TripleMax launched last year, the Goodyear EfficientGrip Performance SUV will launch for the Philippine market by September 2017. Our initial impressions on this new tire will be up soon.