Jaguar’s XJ-series is the epitome of luxury and performance for the British car maker.  And even with Ford money, and the subsequent introduction of new models such as the XK-series, X-Type, and S-Type series models, the XJ-series has remained the company’s all-encompassing product.  The XJ-series, especially in XJ8 form, proves that the British do stand a great chance in toppling the Germans in the ultra-luxury car game.

Pluck any car enthusiast from the last 40 years, and there is only one car that he will be sure to identify from a hundred paces away.  The upright fenders and windshield, triangular greenhouse profile, and sharply sloping rear can only belong to the Porsche 911.

Enter a showroom, any kind of showroom, and you’ll immediately get whiffs of lies and deceit.  And it’s not the plastered smiles on the receptionists or even the sales personnel.  It goes much deeper than that.  I’m talking about the sales pitch—the kind of talk that promises you a whole new experience.  Cars can promise you performance numbers that rival Michael Schumacher’s Ferrari or deodorants that make girls go ga-ga over you.  But, do they ever happen?  Did the last juicer you purchased give you houses of pulping fun?  Did the last 15-peso burger meal really look like a pound big like it did on the store poster?  I didn’t think so.  This is the sort of harsh reality that faces consumers everyday, and the sort that ultimately leads to a dismayed buying public.