Photos courtesy of Jalopnik

Car enthusiast website, Jalopnik has reported what could very well be the gaudiest and ugliest custom Mercedes-Benz SLR McLaren ever done.

Dubbed "Red Gold Dream SLR", it costs US$ 11-million and is decorated with everything from 500 rubies (including the wheel nuts) and 14-karat gold. If you're still not convinced, it runs 700 horsepower (currently). But, the owner, Swiss club owner Ueli Anlicker wants to bring up the power to an even 1,000 horsepower before ultimately selling it.

View more eye-scorching pictures after the break.