Photo courtesy of Mercedes-Benz Press

What's in a name? Well, a lot if you're Mercedes-Benz.

For 2012, the Mercedes-Benz GP Petronas Formula One team will be changing its name formally to Mercedes-Benz AMG Petronas Formula One team. According to Mercedes-Benz honchos, the addition of those three magical letters signifies their seriousness and promised competitiveness for the 2012 season. With tremendous success in DTM racing, team principal Ross Brown and company will surely have the weight of the world on their shoulders.

In other news, the Mercedes-Benz AMG Petronas Formula One team have also announced that they will be delaying the launch of their 2012 challenger, the F1 W03. The launch will only make it to the second winter testing on February 21 in the hopes the additional development time will make the car much more competitive.