Photo courtesy of Goodyear Press

Goodyear, one of the world’s leading tire brands, has launched its highly anticipated smart phone app, Highway Helper on Android. This is in response to the explosive growth of smartphone users in Asia who are using apps as a life-enhancement productivity tool for functions like driving in the Philippines.

The Goodyear Highway Helper app was developed to cater to the needs of drivers while on the road, making any road trip a hassle-free experience. With the massive number of people taking long drives to relaxing resorts and beautiful beaches during summer road trips, it is always important to be extra cautious on the road especially while driving with loved ones. Goodyear’s reintroduction of its unique Highway Helper mobile app with new and improved multi-functional application features will make summer road trips a fulfilling and exceptional experience for everyone.

Offering safety, education and entertainment real time to every driver, Goodyear’s Highway Helper app allows quick access to emergency phone numbers such as police, taxi and towing services. Users are also able to receive automotive tire support while on the road, with easy access to information on car maintenance, troubleshooting and listings of all Goodyear branded service center locations nationwide (Goodyear Autocare, Goodyear Servitek and TyrePro). For entertainment, this app also comes with a games section unlocked by short quizzes on car and tire maintenance, which allows users to share their game scores with their friends on Facebook.

This new version has been updated for Android smartphone users to appeal to a wider base of driving consumers. The latest edition of the application includes enhanced features such as tire health maintenance, daily road conditions and push tips for driving. The Highway Helper was the first application in the automotive industry and the first for Goodyear globally. Since its launch on Apple AppStore, the app reached 4.5 stars in its peak. The success of Goodyear Highway Helper prodded the company to improve its features and expand to Android phones to cater to more motorists who need highway assistance anytime, anywhere.

“The new and improved Goodyear Highway Helper app will empower motorists with safety information during times when they need it the most. With the rising number of global automotive application users, demand for such apps will transform traditional driving into a more convenient and confident experience”, said Gerry Alava, Managing Director, Goodyear Philippines.

The Highway Helper app offers the same features and functionality in both the Android and iPhone versions. The updated Goodyear Highway Helper application is now available for download on the Apple AppStore. Its Android application will be available from April 2012 onwards. For more information call 8884737 (88-TIRES) or log on to goodyear.com.ph.