Optimism hasn’t been any higher for the 13
members and affiliates of the Chamber of Automotive Manufacturers of the
Philippines, Inc. or CAMPI as they have officially announced the dates of the
fourth Philippine International Motor Show (PIMS). Slated from Thursday, 16
August to Sunday, 20 August 2012 at the World
Trade Center
in Pasay City, this year’s show carries the theme
of: “Drive the Fun”.
A play on the Philippine Department of
Tourism’s “It’s More Fun in the Philippines” campaign, “Drive the Fun” promises
that the fourth outing of PIMS will feature a dazzling exhibition of concept
cars, prototype vehicles, latest products, and sneak previews from the
different CAMPI members and affiliates while promoting the country as a tourism
destination and investor haven.
Aside offering the latest that CAMPI
members have to offer, the fourth PIMS continues the advocacies set by past
shows including the “My Drive+Earth” campaign which raises awareness in
developing energy-saving technologies and fuel-efficient transport for the
masses. As a result, the fourth PIMS will also showcase hybrids, clean-burning
diesel-powered vehicles, fuel-efficient gasoline engines, among others.
The 13 members of CAMPI: Asian Carmakers
Corporation (BMW), CATS Motors, Inc. (Mercedes-Benz, Chrysler, Jeep, and
Dodge), Columbian Autocar Corporation (Kia), Columbian Manufacturing
Corporation (Daewoo Bus), Honda Cars Philippines, Inc., Isuzu Philippines
Corporation, Mitsubishi Motors Philippines Corporation, Nissan Motor
Philippines, Inc., Suzuki Philippines, Inc., Toyota Motor Philippines
Corporation, Universal Motors Corporation (Nissan LCVs), Dreamco Automobile
Co., Inc. (JMC), and Lexus Manila, Inc. announced that the show will occupy the
entire three main halls of the World Trade Center as well as the adjacent tent.
This brings the entire show area to about 15,100 square meters.
“The timing of the fourth PIMS could not
have been better,” said Atty. Rommel Gutierrez, the President of CAMPI. As he
pointed out the organization’s strong performance in May—registering a 30.7
percent year-on-year sales growth. “This is a clear sign that the industry is
on the road to recovery and is achieving its targets in the industry road map,”
he added.
Under the industry road map, CAMPI expects
to attain the following targets by 2016: the increase in production output to
285,000 units from the current 14,265 units as of May 2012; increase in domestic
CKD sales to 195,000 units; maintain localization levels to at least 40
percent, export 90,000 vehicles; and increase parts export to US$ 4.8-billion
from US$ 3.8-billion as of end-2011.
“With the introduction of new car models,
improved supply conditions, sustained consumer confidence, and the country’s
thriving economy, we at CAMPI are confident that the local auto industry will
attain our 2022 vision for the Philippines to be a competitive manufacturing
base of motor vehicles and parts and components, serving both the domestic and
export markets,” said Atty. Gutierrez.
The Philippine International Motor Show
will feature activities such as automotive photography and scale model
exhibits, technical and garage workshops, outdoor activities such as car club
meets and test drives, presentations of CAMPI members, special auto financing
promotions, and nightly entertainment shows.
For more information about the fourth
Philippine International Motor Show, visit www.facebook.com/4thPIMS.
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