The 4th Philippine International Motor Show (PIMS) is proving to be an excellent venue to showcase the strength and the optimism presently experienced by the country’s automotive industry. Organized by the Chamber of Automotive Manufacturers in the Philippines Inc. (CAMPI), the biannual PIMS runs from August 16 to 19, 2012, at the World Trade Exhibition Center, Pasay City, Metro Manila.

PIMS is also serving as a spectacular way for Isuzu Philippines Corporation (IPC) to display its product range as the company’s vehicles take to the show’s spotlight. Lined up at Isuzu’s booth are six models: the 2013 Sportivo X, the  Crosswind XS, the 2012 D-MAX Boondock 4x4 Special Edition, the 2012 D-MAX LS 4x2 Special Edition, the NHR cab with Flexi Truck body option, and the 2013 Alterra Urban Cruiser X.

“The Philippine automotive industry is presently experiencing positive growth,” said IPC Executive Vice President Takashi Tomita. “Along with this, Isuzu Philippines Corporation is likewise maintaining a steady rise in sales and market share as we mark our 15th Inaugural Anniversary and as we intend to achieve a 13,000-unit sales target for this year.”

At PIMS, the 2013 Sportivo X carries the theme “My Reliable Teammate.” The multipurpose vehicle crosses barriers in the commercial vehicle segment with features like 15-inch performance alloy wheels, front fog lamps, chrome-plated power side-view mirrors with LED turn signal lamps, a state-of-the-art entertainment system, roof rails, rear spoiler, and a sporty spare tire cover. Ride comfort is ensured by dual air conditioners, leather seats, and Isuzu’s Flex Ride MOVE suspension.

Powering the Sportivo X is Isuzu’s 2.5-liter turbocharged, Euro-2 compliant 4JA1 Direct Injection Diesel Engine that has a maximum output of 85PS and a torque of 18.9kg-m.

Next model on display is the Crosswind XS, which is themed as “My Responsible Business Partner.” In the XS, the Crosswind AUV has evolved into a multipurpose five-seat transporter, which allows the vehicle to carry more cargo—perfect for business-use like airport shuttles or service/delivery vehicles. But despite its multipurpose design, the Crosswind still sports attractive features like a shark’s fin antenna, projector headlamps and beige vinyl seats.

The 2012 D-MAX Boondock 4x4 Special Edition, which is displayed with an All-Terrain Vehicle, perfectly captures its “My Outdoor Champion” theme. The pickup’s six-spoke 16-inch alloy wheels matched with all-terrain tires, tough mesh radiator grille, comfortable leather seats, and silver two-tone body color give it a tough image that is backed by the highest ground clearance in its segment.
Under its chiseled hood is Isuzu’s 3.0-liter 4JJ1-TC iTEQ Common Rail Direct Injection Diesel Engine that has a turbocharger with intercooler, allowing it an output of 146PS and a torque of 294N-m. Independent double wishbone with torsion bar springs and stabilizer bar in front and the Flex Ride MOVE, semi-elliptical leaf springs with telescopic shock absorbers in the rear compose the D-MAX’s tough but comfortable-riding suspension system.

Another Isuzu at the company’s floor is the 2012 D-MAX LS 4x2 Special Edition that’s themed as “My Loyal Pickup.” This model boasts of comfortable leather seats, a navigation-ready entertainment system, and an attractive exterior finish. So whether going to a meeting or to a drive to the country, the D-MAX LS Special Edition is the pickup you can count on and be proud of.

Declaring IPC’s variety of products at PIMS is the Isuzu NHR cab with Flexi Truck body option, which carries the theme “My Safari Ride.” This passenger vehicle is built to the highest standards for the transport of people or goods, and is rated with a two-ton payload.  In the rear, the Flexi Truck can comfortably seat 14 adults.

Powering it is Isuzu’s 4JB1 2.8-liter, inline four-cylinder, Direct Injection Diesel Engine that produces 91PS and a torque of 175N-m. Semi-elliptical alloy steel leaf springs with hydraulic double acting telescopic shock absorbers in the front and rear make up its suspension system.

Taking the center stage at Isuzu’s exhibit booth is the 2013 Alterra Urban Cruiser X that’s suitably billed with the theme “My Luxury SUV.” In its latest version as the Alterra Urban Cruiser X, Isuzu’s flagship model evolves into the ideal luxury carriage for the young and the young-at-heart. Some of its newest features are the smoked headlamps and tail lamps, elegantly rugged front chin spoiler, European-inspired rear chin, and clear lens LED high-mount stop lamps that are integrated in the rear spoiler. But its best equipment is its navigation-ready entertainment system that flaunts a Kenwood head unit, true-surround Kenwood speakers, and high-definition headrest-mounted LCD monitors.

The Alterra Urban Cruiser X’s 3.0-liter, Common Rail Direct Injection 4JJ1-TC iTEQ Diesel Engine with a turbocharger and intercooler is also the only one that’s Euro 3-compliant in its class. It has an output of 146PS and a torque of 294N-m. Providing an unmatched, comfortable ride is a suspension system composed of independent double wishbone with torsion bar springs and stabilizer bar in front and the Flex Ride MOVE, semi-elliptical leaf springs with telescopic shock absorbers in the rear.

With these six new models, IPC—which has reaffirmed its commitment to continue manufacturing vehicles in the Philippines—is ensuring its further contribution to the growth of the country’s automotive industry.