Honda Cars Philippines, Inc recently broke ground in Naga City, Camarines Sur to mark its official entry in the Bicol region. Owned by Mr. Jeremie Lo, the dealership is soon to rise along San Jose, National Highway, Pili, Camarines Sur, with operations to start by the second half of 2013.

With this partnership, Honda is pleased to be able to offer easier access to the full model line-up of products, competent service technicians, well-trained sales associates and accommodating customer relations officers present in all other Honda dealerships to the Bicolanos.

Ground breaking of the future site was done last March 12, 2013. The ceremony was attended by Honda Cars Philippines, Incorporated (HCPI) President and General Manager Tatsuya Natsume, Marketing and Sales General Manager Roberto “Bobby” Ong, Customer Service Division Head Norman Millare and other HCPI executives, and owner, Jeremie Lo. Also gracing the event was Pili, Camarines Sur Mayor Tomas Bongalonta.