Following its commitment to bring products and services closer to its customers, Honda is set to open a new dealership in Tacloban City, Leyte, with operations targeted to start by the second half of 2013. Said dealership is owned by the Mercado Group of Companies and will offer the full line-up of Honda products and services to customers in the Eastern Visayas region. The Tacloban dealership will be the 5th authorized Honda dealer in the Visayas.

To be located along Diversion Road, Maharlika Highway, Tacloban City, Leyte, the dealership will have a land area of approximately 2,500 square meters that will house the new vehicles showroom and service facilities for preventive maintenance, general repairs, and body and paint repair services.

Ground breaking of the future site was done last February 26. The ceremony was attended by Honda Cars Philippines, Incorporated (HCPI) President and General Manager Tatsuya Natsume, Marketing and Sales General Manager Roberto Ong, Customer Service Division Head Norman Millare and other HCPI executives, Mercado group of Companies (MGC) General Manager Kathleen Joy Mercado and Senior Vice President for Sales and Operations Jonas Mercado. Also gracing the event were Leyte Provincial Governor Ma. Mimietta Bagulaya and Tacloban City Mayor Alfred Romualdez.