Ford is accelerating its product and technology led transformation with a completely refreshed line-up and several all-new models in showrooms between now and 2017.

In an unprecedented acceleration of new vehicle launches, Ford will refresh its entire vehicle line-up in Australia by 2017, offering 11 global vehicles to serve Australian customers for years to come with a full family of passenger cars, SUVs and commercial vehicles with exceptional quality, smart design, safety, fuel efficiency and value.

Ford Motor Company President  and  Chief  Executive  Officer, Alan Mulally, is in Sydney to reaffirm Ford’s long-term vision for Australia.

"We are introducing more great vehicles to Australian customers more quickly - with more innovation, more first-to-market safety advancements and more features customers really want and value," Mulally said. "We also are committed to Australia as one of our product development centers of excellence, with talented designers and engineers creating vehicles and technologies here in Australia for the world."

Ford’s vision of the future is being brought to life in a major event held at Fox Studios in Sydney and includes Ford Motor Company Chief Operating Officer, Mark Fields, Executive Vice President of Global Marketing, Sales and Service and Lincoln, Jim Farley and Group Vice President and President of Asia Pacific, David Schoch and Ford Australia President and CEO, Bob Graziano.

Fields gave Australia, and the world, the first look at a rugged, seven-seater design concept called the Ford Everest Concept, which was created by the Ford design and product development team in Australia, enhancing Ford’s already strong SUV line-up, which includes the Ford Kuga and Ford Territory and soon the new Ford EcoSport [in Australia].

"This is our vision for a large, seven-seat off-road SUV to allow our customers to take on the world and it was created by our world-class design team here in Australia," Fields said.

"We believe our customers will love the distinctive design, which clearly showcases the Ford Everest Concept’s exceptional off-road capability and toughness."

Fields said the Ford Everest Concept was unmistakably a new member of the Ford family.

Featuring an inverted trapezoid grille, set high on the front of the car, the Ford Everest Concept’s contemporary look deliberately conveys ruggedness, combined with modern proportions, dynamic window graphics and a sculptured profile.

The SUV’s distinctive design and high ground clearance is not only purposeful but true to Ford’s fun-to-drive DNA.