Roughly three months after Super Typhoon Yolanda, known internationally as Haiyan, devastated most of the Visayas region, victims are still in the long and arduous process of rehabilitation. No one was spared from nature’s wrath, including one of Kia’s regional dealerships, Kia Ormoc.

Recognizing the effect Yolanda had on Kia customers and the need for owners of Kia vehicles to return to normalcy, Columbian Autocar Corporation (CAC), exclusive distributor of Kia Motors in the Philippines, launched Kia CARe or Kia Customer Aid and Repair Program.

Following the lead of Kia Motors Corporation (KMC) and its substantial donation of $US 300,000 to Philippine Red Cross, Kia’s local counterpart in the country then took charge of bringing help and care to the affected areas.

From January 6 to February 28, 2014, Kia customers from the affected towns in Samar, Leyte, Cebu, Iloilo, Capiz, Aklan and Palawan can take advantage of free services and discounted charges for their Yolanda-damaged Kia vehicles. KMC and CAC engineers will likewise provide technical expertise to both dealers and customers.

For heavily-damaged vehicles, Kia dealers will provide free check-up and free labor of up to 8 hours and an additional 50% discount on labor, including repairs, in excess of the stated 8 hours. Free preventive maintenance parts (air filter, aircon filter, oil filter) will also be provided to heavily-damaged vehicles as well as 40% to 50% discount on other parts. Customers whose Kia cars incurred minor damages can likewise avail of three hours of PMS labor for free.

Apollo R. Rosal, CAC After-Sales Director, shares the powerful motivation behind Kia’s specialized service program. “At its core, Kia CARe is all about a personable, customer-first strategy. Stemming from Kia’s Family-like Care service, we see our customers not as mere patrons but as family and we empathize with them in light of this tragedy.” Rosal adds, “Taking care of the immediate restoration of one’s family car, first vehicle, Dad’s graduation gift, or however a Kia car means to an individual, is a concrete thing that Kia and CAC would like to provide to our valued clientele. They are like family and we want to take care of them.”

Kia CARe truly attests to the commitment and dedication Kia offers to its loyal supporters, proof of how Kia exceeds expectations and brings forth inspiring customer experiences.

If you live in the Visayas region and your Kia car was damaged by Yolanda, visit a dealer nearest you and ask for Kia CARe.