Global company, Nissan Motor Co., Ltd. takes the lead of managing the automotive brand in the Philippines by introducing Nissan Philippines, Inc. as its national sales company. This development was formalized and announced late last year.

With this new structure, the company remains to recognize Nissan Motor Philippines, Inc. (NMPI) and Universal Motors Corporation (UMC) as their important partners in the Philippines, as both will continue to assemble Nissan vehicles for the Filipino market. As one cohesive entity, all will work together to successfully achieve Nissan’s global standards.

This year, Nissan sets its sights on a bigger market share. Recognizing immense potential in the Philippines and a concomitant need for a stronger presence in the country, the fundamental role of Nissan Philippines, Inc. (NPI) will be to strengthen the branding, marketing and sales strategy, and dealer operations. Likewise, NPI intends to reinforce brand and sales power by broadening the product lineup and intensifying sales and services across the nation.

Nissan Philippines, Inc. is headed by its President and Managing Director, Kenji Naito who has 29 years experience with Nissan and has held key positions in various markets including Japan, South Africa, New Zealand and Thailand. Prior to his post in the Philippines, Naito served as CEO of Nissan Korea Co., Ltd in Seoul Korea.

New beginning. Two new models.

With big plans for the future in sight, Nissan Philippines, Inc. moves forward by introducing two new models, the Nissan Sylphy and Nissan Altima in its grand launch on 7th of March 2014 at Blue Leaf Filipinas.
The introduction of the new Nissan Sylphy and new Nissan Altima signals the beginning of more Nissan products to arrive in the Philippine market.

The launch was graced by media guests and top Nissan executives, Toshiyuki Shiga, Vice Chairman of Nissan Motor Co., Ltd. and Takao Katagiri, Executive Vice President of Nissan Motor Co., Ltd.