Photo by Ulysses Ang

Dearborn, MICHIGAN—Ford underscored the importance of its licensing business (which brings in more than US$ 2 billion per year) by introducing yet another addition to its successful product tie-ups: the Ford F-150 Power Wheels. The ride-on toy, which is developed and sold by Fisher-Price takes the iconic F-150 to an entirely new dimension: one that kids will love and enjoy. It will be sold for US$ 349.99 (~PHP 16,100.00) beginning in September for the US market. This marks the third-generation ride-on toy inspired by the F-150 and though pricey, it actually can tackle rough terrain and even features LED headlights just like the real thing!