Malaysia’s legendary Sepang International F1 Circuit will come alive between July and August 2014, with the roar and excitement as more than 500 Michelin customers, journalists and social media commentators from 16 countries enjoying the rare and unique opportunity to take part in the Michelin Pilot Sport Experience.

The 22 days of the Michelin Pilot Sport Experience will give the participants, including select motorists from the Philippines, the exhilaration and adrenaline rush of piloting some of the most competitive racing cars in the motor sports world. All of the activities are done under the watchful eye of professional instructors and renowned race car drivers with years of experience in a safe and competitive driving environment. Participants’ once-in-lifetime experience will include heart pumping and spine tingling drives in high performance race cars from Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans.

For the first time this year, the event will include the participation from the winners of Michelin’s The Right 2 Race online game. The winners from six countries and from over 3,647 entrants, have won an invitation to this event by setting the fastest lap time using their chosen racing lines and braking points around the digital version of Sepang International F1 Circuit.


The Philippines will be represented by Sung Joon Park, Ivan Isada and Paolo Alcance.

Also to be unveiled at the Michelin Pilot Sport Experience is the new Michelin Pilot Sport Cup 2 tire, the latest generation of road legal track tires designed for ultra-high performance cars. The performance levels that this tire offers are clearly demonstrated by the fact that it is the sole original equipment fitment on recent ground-breaking cars such as the Ferrari 458 Speciale, the Mercedes SLS AMG Black Series and the Porsche 918 Spyder.

“Michelin has a strong passion for motorsports. Racers rely on the best tires as part of their key winning successes and to ensure their own safety. Over a century Michelin has been committed to bringing exceptional performance through its tires to them. The tires that Michelin develops leverage sustainable combined performance characteristics illustrated by our philosophy “Michelin Total Performance” which reconciles qualities that some believe to be conflicting by virtue of technology, a principle that is at the heart of the company’s Research and Development strategy. These exceptional performance levels are translated to Michelin successes and wins in many world class races such as the World Endurance Championship including the Le Mans 24 hours, the World Rally Championship and the Dakar Rally.

Motorsport is a laboratory to design, test and prove our technologies. Thanks to our considerable investment in Research and Development, products tested on the tracks are playing a vital role when it comes to developing our road tires.

Now, we are focusing to bring to our customers in Asia the unique opportunity that was only available to motorsport professionals. With the Michelin Pilot Sport Experience, participants will discover first hand our products’ performance, their qualities and the excellence of our services in a safe environment.” said Tony Menard, Passenger Car and Light Truck, Marketing Director, Southeast Asia and Oceania.

Michelin Pilot Sport Experience was unveiled in Asia at the Sepang International Circuit in 2006 to showcase and reinforce Michelin’s portfolio of tires for premium driving experience.