Starting the year 2015 strong, Chevrolet Philippines – The Covenant Car Company Inc. cements its presence in the Cagayan Valley region with the inauguration of its newest dealership - Chevrolet Isabela. As the 2nd largest and one of the most progressive provinces of North Luzon, the Queen Province of Isabela is expected to be a sizeable market for Chevrolet.

Chevrolet Isabela marks the 23rd dealership in Chevrolet Philippines’ dealer network – demonstrating the car maker’s resilient growth as more and more Chevys are finding their way to the minds, hearts and homes of valued investors and customers. From the 12 dealerships that TCCCI assumed in 2009, Chevrolet expects to open 3 more dealerships in the first quarter of 2015 and close the year with a total of 29 dealerships in full operation.

“Together with our partners and patrons, we would like to extend the warmest welcome to new member of the Bowtie family, Chevrolet Isabela. We are confident that this new dealership will make significant contributions in paving the way for the growing Chevy community,” says Atty. Alberto B. Arcilla, President and Managing Director of Chevrolet Philippines-TCCCI.

Chevrolet Isabela, managed by the REV-UP Automobile Corporation –the same company that manages Chevrolet Baliuag and Chevrolet Tarlac, is spearheaded by its President, Mr. Josel Violago and Chief Executive Officer, Mrs. Evelyn Violago. “REV-UP Automobile Corp is excited for this 3rd partnership and new adventure with TCCCI. With our shared passion for the Bowtie, we hope to continue being the gateway for the top quality cars and services of Chevrolet to reach the people of Isabela province and the entire Cagayan Valley region,” says Mr. Violago.

Chevrolet Isabela’s grand opening event began with a motorcade of proud Chevy owners parading their Bowties around the city of Santiago, Isabela. The event was joined by the honorable Vice Mayor of Isabela, Mr. Jun Cabucana, who kindly welcomed Chevrolet to the Cagayan Valley region and thanked Chevrolet for their involvement in building the economy of Isabela. Also gracing the event were the Senior Vice President and Director for Aftersales Services of Chevrolet Philippines-TCCCI, Ms. Rose M. Dimalanta, Vice President and Director for Corporate Building and Administration Services of Chevrolet Philippines-TCCCI, Ms. Divina O. Soria, Senior Assistant Vice President and OIC Director for National Sales Services of Chevrolet Philippines-TCCCI, Ms. Leah R. Avante, First Assistant Vice President and Director for Steward Competency and Development Services of Chevrolet Philippines-TCCCI, Mr. Jose J. Jose, and Chevrolet Stewards from all service groups. Guests enjoyed a delightful lunch and cheerful music as entertainers swayed to the upbeat remixes of folk songs from the region.

The new dealership covers an area of 1,200 sqm that can accommodate 6 to 8 car displays, 6 service work bays and a modern customer-focused lounge. It will be managed by Mr. Mauricio S. Tallara, Chevrolet Isabela’s dealer operator.

In partnership with Bank of the Philippine Islands (BPI) Family Savings Bank, Chevrolet Isabela’s opening cascade to the market is Chevrolet’s Zero Interest Promo (Z.I.P.) The promo features all-in low down payment schemes for the Chevrolet Captiva, Orlando and Trailblazer LT AT. A special feature of the promo is a one-year comprehensive insurance coverage for the Captiva. The Zero-Interest Promo is the company’s way of offering a complete and attainable Chevrolet ownership experience to every Filipino.