Volvo’s iconic seven-seater SUV is reborn and expected soon on Philippine roads this 2015.

The all-new XC90 is a visually striking, premium quality SUV with world-leading safety features, new Drive-E engines including a top-of-the-line T8 Twin Engine powertrain with close to 400 horsepower and CO2 emissions of around 60 g/km, an unrivalled combination of power and fuel efficiency and a superlative interior finish. The car also features beautiful interior and exterior design including an innovative tablet-like touch screen control console, which forms the heart of an all-new in-car control system. It marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilizing its new Scalable Product Architecture (SPA) technology.

The all-new Volvo XC90 is proving to be a hit with customers even before it has appeared in showrooms, with over 16,000 orders for the brand new seven-seat SUV already received. The First Edition of the all-new Volvo XC90, 1,927 individually numbered cars only available for sale via digital commerce, sold out in 47 hours after it was released in early September 2014.

“These strong order numbers are very encouraging and it shows that customers obviously like what they see in the new XC90,” says Håkan Samuelsson, President and CEO of Volvo Cars. “The new XC90 represents the new Volvo Cars and it is the first in a series of new cars to come, as we renew our entire product portfolio in the coming years.”

Series production of the new XC90 at the Torslanda plant in Sweden started in the last week of January with the Philippine market expecting to see this revolutionary SUV within 2015.

The all-new Volvo XC90 is a world-class SUV is a product of Volvo’s long-term vision to be a truly global carmaker, expanding its reach with an industrial footprint on all three key continents. It has two factories in Europe, two in China and a future plant in the US. These developments form part of Volvo’s transformation that has been ongoing since 2010.

The transformation plan involves the creation of a global industrial footprint, the complete renewal of Volvo’s product range over the next four years, the introduction of a new modular vehicle technology, the development of world-first safety technologies, a new design language and a range of class-leading connectivity services.

Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries with global sales reaching a record 465,866 cars in 2014, an increase of 8.9 per cent versus 2013.

The XC90 then, is a key factor, in furthering the company’s ambitions and delivering premium vehicles that make life less complicated for people.