Volvo Cars’ all-new XC90 has won the prestigious North American Truck of the Year 2016 Award from a field of strong contenders. This new generation Volvo SUV has been reaping awards since its inception and is now available in all Volvo dealerships nationwide.

The North American Truck of the Year Award is one of few in North America based on a jury of independent automotive journalists. The 2016 jury, consisting of 53 journalists from the United States and Canada, singled out the XC90 for its blend of innovative technology, superb comfort and driving dynamics and its outstanding design. It is noteworthy that the first generation Volvo XC90 also received the North American Truck of the Year Award in 2003.

“We are absolutely thrilled that the XC90 has won this prestigious and most respected award,” said Lex Kerssemakers, President and CEO of Volvo Car USA, “and there is a lot more to come. By 2019 Volvo will have a totally renewed product portfolio. By then the all-new XC90 will be the oldest car in the showroom.”

Volvo Cars’ Scalable Product Architecture (SPA) lies at the center of the car maker’s approach to product development for its large and medium-sized products. Its flexibility and modular design has enabled Volvo to focus on designing their new and coming cars around both electrified, hybrid and conventional powertrains. The company is also developing a smaller version of the architecture, known as CMA (Compact Modular Architecture) that will underpin its coming 40 Series cars.

Volvo’s XC90 comes with an array of innovative technology aimed at making life easier and more enjoyable for drivers and passengers alike. Apart from launching a whole new design strategy for the iconic Swedish brand, the XC90 also comes with a range-topping T8 Twin Engine plug-in hybrid powertrain that takes it to the top of its class as a 7-seater. The T8 Twin Engine delivers a combination of outstanding performance and extreme efficiency unmatched in the premium SUV segment. The XC90 is also available with other high performance yet fuel efficient engine options, including the T6 turbo petrol and the D5 turbo diesel.

On the inside, the XC90 has set a new standard in interior design with an inspirational approach to progressive design and the use of natural materials. The XC90’s tablet-like touch display takes center court in the dashboard and delivers a multitude of native applications and services, whilst also providing smartphone connectivity through Apple CarPlay. The Bowers & Wilkins top of the range sound system with its signature ‘tweeter on top’ is a fresh approach to audio design in the premium segment.

As ever, Volvo delivers a world-class safety system as standard in the XC90. City Safety, which is Volvo’s name for its auto brake functionality, provides coverage in many different accident scenarios including potential collisions with vehicles, pedestrians, and cyclists – day and night.

The XC90 was the first Volvo to launch with a low-speed semi-autonomous drive feature called Pilot Assist. Volvo’s leadership in the field of safety is enabling autonomous drive functionality and reflects the Swedish brand’s commitment to eliminating serious injury or deaths in its cars by the year 2020.