Ford Philippines today reported its best-ever March performance as retail sales rose 46 percent year-over-year to 2,746 units, driven by strong demand for the all-new Everest, EcoSport, Ranger and Explorer.
The March performance capped a record first-quarter for Ford in the Philippines with overall sales increasing 49 percent from the previous year to 7,876 units. Ford is the third best-selling automotive brand in the Philippines, and one of the fastest growing this year.
“Very healthy demand for our full lineup of Ford vehicles in the Philippines has continued throughout the first three months, particularly for our exciting choice of SUVs and Ranger pickup,” said Lance Mosley, managing director, Ford Philippines.
“Our record first-quarter reflects the strong appeal of the Ford brand among Filipinos, and our continuing efforts to provide the best customer and ownership experience,” he added.
March sales were led by the all-new Everest which delivered retail sales of 1,151 units. The Everest is Ford’s best-selling nameplate this year, with quarterly sales now totaling 3,530 units.
The EcoSport compact SUV continued to lead its segment in the Philippines delivering March sales of 669 units and contributing to its first quarter total of 1,830 units.
At the recent Manila International Auto Show (MIAS), Ford further expanded its SUV lineup with the introduction of the EcoSport Black Edition and Everest Titanium 2.2L 4x2 with Premium Package.
“We continue to expand our lineup of global Ford vehicles and connect with the many lifestyles and work requirements of our Filipino customers,” said Mosley.
The segment-defining Ranger pickup truck delivered March sales of 694 units, helping boost its quarterly total to 1,771 units.
The premium Explorer SUV contributed sales of 99 units in March, with first quarter sales totaling 312 units.
The sporty Ford Fiesta, featuring the high-performance 1.0L EcoBoost engine, delivered sales of 67 units in March with overall first-quarter sales of 217 units.
The new Mustang recorded March sales of 27 units, driving up its first quarter total to 79 units.
^ “We continue to expand our lineup of global Ford vehicles and connect with the many lifestyles and work requirements of our Filipino customers,” said Mosley." --- I believe this is just an excerpt of what he said, but I also believe he never mentioned improving their after-sales service in conjunction with the increase in sales...
ReplyDeleteAgree that service centers should expand too when sales expand. The same thing should apply with other car brands particularly the ones with big market share. They warn owners from losing warranty when they cant provide proper servicing.
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