Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, launched the all-new BMW 7 Series in March 2016 to redefine contemporary luxury in the automotive industry. As the brand solidifies its commitment to cater to the distinct taste and lifestyle of BMW 7 Series owners, it now proudly introduces the BMW 7 Series Privileges Programme.

The exclusive program entitles owners of the all-new BMW 7 Series to a premium selection of services that complement the driving luxury they experience with the latest iteration of the brand’s flagship vehicle. Dubbed as the most innovative vehicle in its segment, the sixth-generation BMW 7 Series redefines luxury by combining groundbreaking features in design, functionality, EfficientDynamics, and well being and comfort.

“Contemporary luxury is not just about the vehicle, it also reflects the refined lifestyle and esteemed standards that BMW 7 Series owners exude. We designed the BMW 7 Series Privileges Programme to match the unique innovations in our flagship vehicle, while focusing on the core values that BMW and its clientele share—exclusivity and individuality,” said ACC President Maricar Parco.

The program boasts of the finest, most exclusive services suited to the discriminating tastes of BMW 7 Series owners. They can enjoy a private escape amid the bustling metro with a weekend getaway at Shangri-La at the Fort, or delight in a gastronomic feast prepared by a professional chef from Chateau 1771 in the confines of their own home or a venue of their choice. They can reinvigorate their mind and body with a luxurious retreat at Chi The Spa, or play golf in the lush fairways of Ayala Land Premier’s exclusive properties Anvaya Cove Golf and Sports Club and Ayala Greenfield Estates Golf Course.

Living in contemporary luxury would not be complete without jet setting to a private getaway – program members can unwind in Huma Island Resort & Spa with a two-night stay at a tropical paradise villa, or travel to wherever they desire with Philippine Airlines Mabuhay Miles credits. All of these exclusive privileges come with the BMW 7 Series Concierge Service that extends personal assistance to BMW 7 Series owners in availing any of these privileges.

“The BMW 7 Series Privileges Programme is the first of its kind in the automotive industry in the Philippines that once again puts BMW at the helm of innovation in premium customer service. This underscores our dedication to not simply adapt to trends and understand our customer’s preferences but exceed their expectations of sheer driving pleasure in every possible way, ” Parco concluded.