Motorcycle Development Program Participants’ Association (MDPPA), the Philippines’ premier group of motorcycle manufacturers, headed North of Metro Manila for the second leg of its ‘Helmets Save Lives’ stickering campaign last month.

As part of its road safety advocacy, MDPPA distributed 600 ‘Helmets Save Lives’ stickers, banners, and road safety manuals to select motorcycle dealerships in Caloocan:  Minerva Trading House of Motorcycle, Inc., Tres Hermanas Motor Corp., Cyclemar Caloocan Corp., and Motortrade Nationwide Corp. MDPPA also jumped at the opportunity to privately reach out to dealership customers to stress the importance of helmets in road safety.

‘Helmets Save Lives’ encourages motorcycle riders to put stickers on their motorcycles or helmets, to help spread the word on the importance of wearing proper riding gear.

“Committed towards road safety, MDPPA hopes to educate Filipino motorcyclists on how proper head gear can prevent road accidents. We hope our campaign will take Metro Manila by storm, and we are heading North, with the goal of spreading motorcycle safety awareness even in the most remote sidewalks and pavements across the region,” MDPPA Board Member and Marketing Committee Chairman Espie Custodio shares.