Hyundai Asia Resources, Inc. (HARI) celebrates the Filipino working by showing off the first batch of locally produced Eon sub-compact hatchbacks and H350 passenger vans. Manufactured at HARI’s recently unveiled Hyundai Assembly Center (HAC) in the Laguna Technopark in Sta. Rosa, Laguna, it continues the brand’s strong momentum entering into the second quarter of 2017.

HARI President and CEO Ma. Fe Perez-Agudo opened the doors of this new venture to executives of Hyundai Motor Company (HMC) of South Korea, directors of the HARI board, and representatives from the company’s expansive dealer network.


Ms. Agudo said, “We take quality and excellence seriously at Hyundai. And it could not be more evident than in our operations at the Hyundai Assembly Center, where quality and excellence are a standard by which all workmanship is shaped. This is how we are able to guarantee seamless methods, efficient service, and products of superior value—the very things that every Filipino deserves.”

As such, seamless production and expert workmanship are the hallmarks of the HAC. Over a hundred technical experts manning cutting-edge equipment continually ensure that the locally assembled Eon and H350 conform to the highest global quality standards.

Coming from a robust growth last quarter, the opening of the HAC and subsequent shift of Eon and H350 production locally aims to sustain HARI’s momentum for the rest of 2017. It must be remembered that the Eon sub-compact hatchback is HARI’s most affordable offering while the H350 represents the company’s new foray into Hyundai’s versatile and functional commercial vehicle line-up.