It sounds like the perfect match. Vin Diesel, known for his iconic role as badass Dom Toretto in the Fast & Furious movie franchise is now a member of the Dodge and SRT family. Diesel, whose film character has a preference for Dodge muscle cars, will be extending his passion beyond the big screen with a series of television ads.

Dodge’s fearless attitude shines through in three television spots: “Rally Cry,” “Shepherds”, and “Monsters.” In each, Diesel drives a Dodge Challenger SRT Hellcat, Charger SRT Hellcat, or Durango R/T, and leads a pack of the ultimate Dodge performance vehicles. In his voiceover, Diesel introduces viewers to Dodge’s “The Brotherhood of Muscle” lifestyle of forging one’s own path. The spots end with Diesel’s voice saying, “Welcome to the Brotherhood of Muscle” and the Dodge tagline, “Domestic. Not Domesticated.”

“Ever since ‘The Fast and the Furious’ began, my favorite has been the 1970 Dodge Charger,” Diesel said. “As Dodge is a partner in making the ‘Fast & Furious’ films, I’ve gotten to know what they stand for … as well as their passion for creating high-performance cars like the Hellcats and the Demon. They’re bringing muscle back the right way and these are my kind of cars.”

Rally Cry


Shepherds


Monsters