When you buy a new car, you expect it to roll right out of the factory in pristine condition, right? Unfortunately, that’s not what happens. Chances are, it’s been sitting for quite some time at the plant, in a vehicle stockyard, or in a showroom. Yes, it’ll be spot cleaned and buffed up here and there prior to the release, but it won’t replace a full-on professional detail.

One of the major reasons in why your new car needs to be detailed is tied to what happens between rolling out of the factory and being parked in your driveway. Chances are the distribution center and the dealership touched your car beforehand. And though the dealer may give it a quick polish as part of their pre-delivery procedure, most of them don’t have the time or manpower to do detailing thoroughly. The polish they apply may hide the damage for a few weeks, but once that has diminished, you’ll start noticing all sorts of fine scratches and swirl marks.


Plus, contrary to popular belief, carmakers do not apply a protective layer of wax on the car for you. The car you receive is basically “naked” with the clear coat protecting the paint and nothing to protect the clear coat itself. This leaves your finish susceptible to environmental contaminants such as dust, debris, bird droppings, and the sun’s UV rays.

Now that you know why it’s important to get your new car detailed, don’t be in a hurry to head over to a professional detailer. It’s best to wait a few weeks or until the fine scratches and swirl marks come out. This makes it easier for professional detailers to know what they’re working with. Interestingly, the absence of swirl marks and scratches is a sign that the car you’re getting is fresh straight from the factory as opposed to being in a lot for months.


As a perfect example of how a detailing job can benefit even a brand-new car, Sonax recently detailed the long-term Machine Gray Metallic Mazda3 Speed. Going through their prescribed detailing process, the Mazda now looks even better compared to when it rolled off the Mazda Makati showroom last May. The paint looks deeper and fuller. And of course, it’s also free from fine scratches and swirl marks (see the before and after photos).

Sonax, the German leader in car care products has been developing and manufacturing high-performance car care products for more than 60 years. Satisfying both DIY and professional users, Sonax Philippines has partnered with several distributors and dealers educating them in the importance of proper detailing. Among their clients are: BMW, Auto Nation Group (Mercedes-Benz), and Subaru (Subaru Cebu, Cagayan de Oro, and Iloilo). They have also partnered with numerous shops nationwide.

To find a Sonax Professional Detailer around you or if you want to partner with Sonax Philippines, visit them on their Facebook page or their website.