Search CarGuide.PH

Auto NewsSeptember 3, 2017

Ford and Domino's Team Up for Some Pizza Delivery Research

Share this on:

Well, this is one purpose of autonomous cars that we seriously didn’t think of, but hey it’s pizza, so it’s a priority we guess? In the next evolution of man’s apparent laziness, Domino’s and Ford is teaming up to gauge customer reactions when “interacting with a self-driving vehicle as part of the pizza delivery experience.”

That’s right, in the course of the next few weeks, randomly-selected customers of Domino’s Pizza in Ann Arbor, Michigan, USA may see their pizza delivered by a Ford Fusion Hybrid Autonomous Research Vehicle.

Though the car can drive itself (and the pizza can be retrieved using a unique code delivered to the customer via SMS), a Ford safety engineer will be in the vehicle at all times along with a staff of researchers. So please, for goodness sake, don’t be in your undies when you go retrieving your pizza.

Ford sees this as a step towards realizing their goal of putting self-driving vehicles on the road by 2021. It also opens up opportunities to see how autonomous vehicles can enhance a businesses’ customer experience.

No comments:

Post a Comment

Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.