As the company that carries the Hyundai brand and its signature innovative thrust in mobility, the country’s third top ranking automotive firm and this year’s Hyundai Global Distributor of the Year, went off-the-beaten path by engaging the Philippine Educational Theater Association (PETA) to facilitate a 2-day theater workshop for top management to kick off the year’s business planning activities. The workshop aimed to explore new platforms for creative learning and team building in the context of the automotive business.

PETA, hailed as the Philippines’ pioneering national theater group and recipient of the 2017 Ramon Magsaysay Award for culture and the arts, gave the HARI workshop participants a taste of their 50 years of “bold, collective contributions in shaping the theater arts as a force for social change.”

Said HARI President and CEO Ma. Fe Perez-Agudo, “Theater is about telling meaningful stories. In line with our ongoing GUSTO campaign, we seek to transform the company, across the ranks, into an agile business that is in step and attuned with our digital times, but without losing sight of the personalized, human touch that customers today seek and demand of us. PETA has been cited for its efforts at transformative leadership in Asia. Their artist-teachers are in a unique position to help us take GUSTO to the next level by infusing the ‘heart’ into technology.”

According to PETA President Cecilia “CB” Garrucho, “PETA recognizes the importance of teachers in forming young and adult minds alike. We have been training teachers since our founding years in pedagogical ‘experiential’ techniques and creative curriculum development, particularly in preparing more engaging lesson plans. This is how PETA succeeds in its objectives of entertaining and educating. Many companies worldwide are turning to arts-based learning to explore non-arts concerns, such as management and leadership. Very few local companies have yet to explore this platform. That is why HARI is a trailblazer in this regard.”