Top executives from Hyundai Asia Resources, Inc. (HARI) and Shaw Automotive Resources, Inc. (SARI) led the groundbreaking ceremony of the Hyundai Marikina dealership along Sumulong Highway in Marikina City.

“We see the opportunity to further mobilize people in Marikina City, as it is a major gateway from Metro Manila to Rizal, and considered one of the richest cities in the Metro,” said SARI President Felix Limcaoco III. “We are optimistic that Hyundai Marikina will continue to bring in jobs, and provide the motoring needs of the community.”

With this soon-to-rise dealership, the SARI group is out to beat its successful launching of Hyundai Cainta in 2016. Hyundai Cainta is the first in the HARI dealership network to embrace and implement the Hyundai New Dealership Experience (NDE).

NDE defines Hyundai’s highest standards in contemporary customer experience. It encompasses the whole spectrum of the customer’s journey with Hyundai, that is, from the physical facilities that comply with Hyundai’s Global Dealership Space Identity (GDSI), to the warm and highly- knowledgeable Sales and After Sales team, to seamless connectivity with customers in the digital space. Add to this is the full integration of best green practices, not only in terms of design and construction, but also in day-to-day operations.

“With Hyundai Marikina to complement Hyundai Cainta, Hyundai’s shared dreams of being the automotive force to reckon with in Eastern Metro Manila will soon be a reality,” affirmed HARI President and CEO Ma. Fe Perez-Agudo. “And, like Marikina City, Hyundai is at the forefront of sustainability and set to be known as the first fully green dealer network in the Hyundai global community.”

Moving into 2018, NDE + Green is the gold standard for HARI’s dealership fortress as it continues to expand Hyundai’s presence in the emerging growth areas within and outside Metro Manila.