Suzuki Philippines (SPH) ends 2017, posting a 34 percent year-on-year (YOY) growth and dealership expansions in key cities across the country.

The strong performance of several of the company’s best-selling vehicles fueled the continued sales growth. The popular Ertiga was SPH’s chart-topping vehicle last year, contributing the biggest to sales with a 34 percent share. The all-time favorite hatchbacks Celerio and Swift followed, contributing 15 percent and 13 percent, respectively. 

Continued expansion initiatives brought the total number of dealerships opened last year to 11. Suzuki now has 66 dealership outlets across the country. Strategic brand-building efforts throughout the year also enabled the company to increase awareness about the different vehicles and their respective features. These brand-building projects include SPH’s influencer marketing campaign and sustained efforts such as those for the company’s car clubs, Team Suzuki Philippines (TSP).

Before closing the year, Suzuki successfully launched the highly anticipated new Vitara. Known for enhanced driving performance, this new-generation subcompact SUV incorporates modern elements with strong personalization features to make city driving even more enjoyable for Filipino drivers, specifically millennials.

Backed by its strong performance in 2017, Suzuki Philippines is confident of sustaining market momentum this year. The company is gearing up for more product launches and dealership openings as it aims to continue brand-building and expansion initiatives.

SPH General Manager for Automobile Shuzo Hoshikura acknowledges the continued support given to Suzuki Philippines as the company marks a successful 2017 and looks forward to an equally, if not more, fruitful 2018. “It has been a great year for Suzuki Philippines. We saw our efforts of bringing the Suzuki Way of Life closer to more Filipinos bear more fruits. As we move forward to another year, we shall bring with us the successes we achieved and the lessons we learned from last year, and use them to continue doing better, bringing more innovative vehicles to the Philippines,” Hoshikura added.

Cecil Capacete, SPH Assistant General Manager, added: “We look forward to another great year. With the continued support of the Philippine automotive industry, the Suzuki teams and our network of partners and dealers, we are confident of reaching more milestones and delivering more innovative vehicles to the market.”