February 21, 2018
20-Time Grand Slam Champion Roger Federer Extends Partnership with Mercedes-Benz
Roger Federer extends his successful partnership with Mercedes-Benz with the star serving as a global brand ambassador. Roger Federer has been a close partner of Mercedes-Benz for 10 years. The athletic career of the 36-year-old athlete is consistent, unparalleled and enduring: With 20 Grand Slam titles, 96 total titles and a record 302 weeks holding the number one ranking, Federer has set the standard in Men’s Tennis.
“Roger Federer is an outstanding athlete who has shaped tennis for decades and stands for top performance. As a successful top athlete, he ideally represents our brand as we are united by the demand for perfection and the will to succeed” says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. “Beyond sport, he is a great personality and a true gentleman with a heart, that cares for the game and those less fortunate, and is adored by his fans. With his pioneering tennis format Laver Cup, Roger is the pioneer of new, modern tennis events and, like the brand itself, he carves out innovative paths.
Roger Federer: “I am proud to cooperate with Mercedes-Benz over such a long period of time. Mercedes-Benz is one of the most iconic global brands in the world and I am so excited to continue this incredible partnership and be part of the Mercedes-Benz family for many years to come.”
Fresh from his victory at the Australian Open early this year, Roger Federer stormed to the top of the world rankings once again for the first time in over five years. He is the oldest player in men’s tennis history to ever hold the #1 ranking.
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