The award celebrates the freshest, most creative, and most beautiful concept cars, as chosen by a jury of prominent designers working in fashion, architecture, and other industries. Mazda RX-Vision won the same honor in 2016, making this a double win for the two concept models that will guide the design of the next generation of Mazda cars.

“Vision Coupe uses reflections to express a sense of vitality; the next step for KODO design,” said Ikuo Maeda, Mazda's Managing Executive Officer in charge of Design and Brand Style. “This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after RX-Vision was awarded the same honor is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”

Featuring a simple and flowing “one motion” form, the Vision Coupe embodies a more mature interpretation of the KODO-Soul of Motion design language tempered with a Japanese aesthetic. Taking cues from the Mazda Luce Rotary coupe and other models that comprise Mazda’s design heritage, the styling is elegant and projects a premium feel.