The evocative Hyundai Kona sub-compact SUV has just been recognized at the Red Dot Design Awards in the Cars and Motorcycle category. The Kona gained recognition for outstanding design and innovation particularly in the “SUV/Off-road Vehicles” sub-category.

The prestigious award evaluates the product’s functionality, durability, level of innovation and overall quality under aspects of form and function.

The Kona broadens Hyundai’s successful SUV line-up. With its sleek, sharp and colorful design it creates a unique proposition in the sub-compact SUV segment. Bold exterior lines, a pleasantly spacious interior and a powerful engine make the innovative subcompact SUV suitable for modern, urban customers.

Design is increasingly the number one reason why customers choose the Hyundai brand. Receiving this prestigious recognition in the fifth consecutive year reflects the company’s ongoing commitment to producing cars that demonstrate a unique and evolving design language. The 2018 award follows the recognition in 2017 for the Hyundai Azera and an ‘Honorable Mention’ for the i30, the prize-winning Ioniq line-up in 2016 as well as double recognition in 2015 for i20 and Sonata and for i10 and Genesis in 2014.

Drawing on a prominent jury consisting of high profile designers, professors and journalists, the Red Dot Design Award is recognized globally as one of the most sought-after marks for high quality design. The 2018 contest attracted entries from 59 countries, making the Red Dot Award the largest product competition in the world.