Ford Philippines is expanding its dealership footprint with the construction of a new dealership facility in Marikina which recently broke ground in a ceremonial event.

Opening by fourth quarter of this year, the new Ford Marikina will be one of the biggest Ford dealerships in the country with a total floor area of over 5,000 square meters which can accommodate an 8-car showroom display, 26-service bays, and 3 interactive bays.

The new Ford Marikina will be the first dealer in Metro Manila to follow the new global dealership branding guidelines of Ford. It aims to bring to life the Ford Guest Experience program, an enhanced sales and service initiative that harnesses the power of technology to deliver an enhanced and more efficient customer experience.

“The addition of a new Ford dealership in our growing network in the country testifies to the growing preference for the Ford brand in the country as we continue to widen our reach to customers in the eastern part of Manila. We’re thankful to the strong collaboration with our dealer partners for the opportunity to serve the growing car market in this area and offer them the enhanced Ford ownership experience,” explains Bertrand Lessard, managing director, Ford Philippines.