Now on its 11th year, Isuzu Philippines Corporation’s Truck Fest kicked off the provincial leg of its 2018 series in the “Queen City of the South”: Cebu. Happening until today, July 8, it is happening at the Northwing Covered Parking of SM City Cebu.

And just like in past Truck Fest editions, the country’s number one truck brand displays its best, biggest, most durable and versatile trucks suitable for every use and every road and weather condition.

Better still, the trucks on display at the 2018 Truck Fest Cebu comes with irresistible discounts and the best financing terms to complement IPC’s unmatched aftersales service and parts availability. That could only mean that buyers on the hunt for the Isuzu Advantage of durable, reliable, fuel-efficient vehicles with strong after-sales support will also get the best value in terms of maintenance costs and return on investments.

The vehicles on display at the 2018 Truck Fest-Cebu highlights the versatility and flexibility of Isuzu light, medium, and heavy-duty trucks, as well as its light commercial vehicles, the D-Max pickup FlexiQube, and even the QKR modernized jeepney prototype with body designed and built by local partners Almazora and Santarosa.

IPC President Mr. Hajime Koso welcomed the fact that the Truck Fest would be held for the second time in Cebu City, after the July 2013. “Cebu has always been among the most important and strategic market areas for IPC, being the hub of commerce and transport in the Visayas region. The region has contributed significantly to the achievement of IPC as the consistent number one truck brand in the Philippines for 18 continuous years.”

Koso added, “Isuzu is known globally for its durable and dependable trucks that can withstand challenging business operations. What is more important, though, is the support we provide to our clients along with every purchase. This is the Isuzu Advantage.”

The Isuzu Advantage is the sum of IPC’s different customer support programs bolstering its world-class lineup of vehicles. The first advantage is IPC’s roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts over 41 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.

“The key to our success does not lie solely on the sale of our trucks. It’s also largely due to the full service that comes with every purchase,” Mr. Koso stressed.

The 2018 Truck Fest-Cebu now offers even more attractive discounts and financing deals courtesy of its partner financial institutions BPI, BDO, Maybank, Sterling, Orix Metro Leasing, and SBM Leasing Inc. Freebie coupons worth P10,000 of Isuzu parts are also offered for attending customers.