Kona in Hawaii is known as the site for the Ironman World Championship—a world-renowned triathlon race that tests strength and endurance. Yet, Hyundai decided to partner with a different Iron Man when it wanted to come up with a limited-edition Kona sub-compact SUV.

Announced at the San Diego Comic-Con, Hyundai announced its newest partnership with Marvel to come up with a special, limited-run Iron Man-inspired (yes, that Tony Stark Iron Man) Kona. Shown in prototype form, this Kona will begin its production run in December with global deliveries to start in the first quarter of next year.


On the outside, the Kona Iron Man Edition has a unique front-lighting signature, including a custom daytime running light form that closely resembles the facemask and eye shape of the Iron Man suit.

Besides the front fascia design and unique lighting signature, other Stark-like flourishes include an Iron Man mask motif on the roof, a unique V-shaped hood garnish, front-fender Iron Man mask badging, Stark Industries lower fascia and rear door decals, Iron Man-engraved headlamp internal surfaces, custom 18-inch alloy wheels with Iron Man mask center caps, an Iron Man engraving for the D-pillars, and a dark chrome front grille. The exterior color is an exclusive Iron Man red with matte gray.


Inside, Tony Stark’s signature adorns the instrument panel alongside a unique Iron Man shift lever knob, a special Head’s Up Display and center stack featuring Iron Man visual graphics, and a custom
seat design.

No word if the Kona Iron Man Edition will receive an arc reactor to boost the Kona’s modest power outputs. Even in its most powerful trim, it manages 175 horsepower from its 1.6-liter turbocharger—good for a small SUV, but perhaps rather lacking for one of the world’s most flamboyant billionaire playboy philanthropists.