Kia, through distributor Columbian Autocar Corporation (CAC) is finding fun and innovative ways to spread the word on the benefits of regular Preventive Maintenance Service (PMS).

Enzy & Friends, a set of characters developed with motifs drawn from various car-related characteristics, are designed to help people foster a deeper interest and familiarity with their car, particularly when it comes to maintenance.

Enzy, the lead character, likes to go on great adventures with friends who each have different abilities. Enzy represents the spark that delivers the power required to move a car. Razy represents the radiator that regulates engine temperature to keep the car from overheating. Aqu represents the washer liquid that keeps the car windshield clean. Tory represents the battery, the source of a car's electricity. Laito represents the headlamps that enable cars to run safely at night.

The whole group works together to help spread vital information to vehicle owners regarding the importance of following your Kia vehicle’s PMS schedule, specifically through the brand’s various social media channels.

Enzy & Friends will tackle everything from friendly reminders on how frequent you should drop by a Kia service center to what sort of questions you should ask Kia service advisors. They’ll even tell you how to better care for your car at home.