The world’s ultimate tough guy and action hero extraordinaire Chuck Norris stars in a new ad for Toyota aptly titled, “Tough as Chuck.”
The spot from Toyota Motor North America features the legendary Chuck Norris lending his action hero superpowers to the trusty Tacoma to pull through some tough situations like only Chuck Norris would.
This new ad is part of a new multi-model campaign by Saatchi & Saatchi where Toyota vehicles are portrayed in a heroic and amusing way. The campaign aims to increase purchase consideration by demonstrating vehicle performance, capability and style while specifically targeting the relevant audience, such as families, outdoor enthusiasts, and youth.
You can watch the video below:
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