Hyundai Motor Company has been recognized as the Brand of the Year 2018 by the Red Dot Awards. This adds to the five previously received Communication Design accolades for 2018 for the Korean carmaker’s creative and innovative design.

The Red Dot Award is one of the most highly-respected international design competitions in the world, and the “Red Dot: Brand of the Year” is awarded to the brand that has come up with innovative and creative design on a particularly high level. This year it took into consideration Hyundai’s innovative design solutions, quality of design, and brand management expertise.

“It is an honor to be selected as the Red Dot: Brand of the Year 2018. We are humbled to receive such an accolade, as this award is a validation that we are on the right track and it is an impressive milestone for our brand image,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor Company. “This should encourage us to push harder in our approach and be a stepping stone for more creative and innovative projects in the future so that our brand can truly be loved by all.”

“In a highly saturated market, Hyundai succeeds in repeatedly addressing its customers in a creative manner, and manages to convey the technical background of its cars in a universally comprehensible way. The company’s innovative design approaches are both creative and high-quality, providing customers with a unique, one-of-a-kind, 360-degree brand experience.” said professor Dr. Peter Zec, founder and CEO of the Red Dot Award.