Veygo, an insurance company came up with a list of the “World’s Most Desired Motors.” The list is compiled by analyzing Google search data for the past 12 months.

It comes as no surprise that Toyota is the world’s most searched brand with 57 out of 171 countries, including the Philippines, looking at it. Based on Veygo data, Toyota had 7,829,500 monthly average searches followed by Honda, Ford, Hyundai, BMW, Volkswagen, Mercedes-Benz, and Nissan.

Compared to our ASEAN neighbors, the Philippines’s love for Toyota is isolated. Honda is the most desired brand in the member countries where it took the top spot in Cambodia, Thailand, and Indonesia. Malaysia stuck to domestic brand, Perodua while Brunei and Singapore took a liking to Lamborghini and Tesla respectively.

Oddly enough, Japan and the USA preferred foreign to domestic brands. Japan searched most for BMW while the USA looked more for Toyota. Only Germany stuck to a local brand: Mercedes-Benz. And speaking of premium brands, Mercedes-Benz had a strong showing, leading in 23 countries, but BMW still managed to sneak ahead with 25.

Veygo used a search tool from ahrefs.com to find the average monthly Google search volume. This data is then paired with existing search volume data from Google themselves to paint a more accurate search volume.

You can check the chart for the “most desired motors” by country, check out the full report here, or you can scroll down the last to find out how your favorite brand ranks globally in terms of monthly search.


2018 Most Desired Motors

1. Toyota - 7,829,500
2. Honda - 7,052,050
3. Ford - 6,420,410
4. Hyundai - 6,361,160
5. BMW - 6,269,280
6. Volkswagen - 5,795,680
7. Mercedes-Benz - 5,078,799
8. Nissan - 4,927,790
9. Audi - 4,827,280
10. Renault - 4,816,400
11. Tesla - 4,406,570
12. Chevrolet - 3,929,160
13. Peugeot - 3,814,710
14. Kia - 3,795,660
15. Fiat - 3,400,580
16. Lamborghini - 3,128,790
17. Mazda - 3,088,690
18. Mitsubishi - 3,026,910
19. Suzuki - 2,840,550
20. Subaru - 2,647,290
21. Porsche - 2,583,240
22. Jeep - 2,539,280
23. Skoda - 2,534,070
24. Ferrari - 2,430,970
25. Volvo - 2,418,080
26. Opel - 2,361,310
27. Citroen - 2,352,930
28. Jaguar - 2,202,190
29. SEAT - 2,000,010
30. Lexus - 1,955,770
31. Dacia - 1,804,490
32. Maserati - 1,445,820
33. Land Rover - 1,402,590
34. Alfa Romeo - 1,372,570
35. Bugatti - 1,147,500
36. Aston Martin - 1,105,440
37. Mini - 1,070,190
38. Bentley - 1,005,610
39. Chrysler - 825,740
40. Acura - 636,060
41. Maruti Suzuki - 398,000
42. Tata Motors - 209,810
43. Perodua - 104,000
44. Pagani - 18,560