Hyundai Asia Resources, Inc. (HARI) and Hyundai Cebu, Inc. are set to lead digital transformation in the automotive industry with the launch of Hyundai City Store Cebu, the first Hyundai City Store in the Asia and Pacific region.

Launched in 2016, the Hyundai City Store concept is a pioneering initiative of Hyundai Motor Company (HMC) to widen the brand’s reach from traditional dealers to urban locations, providing customers with convenient, innovative, and personalized purchase experiences through digital retail stores.

The newly opened 80-square meter City Store at SM City Cebu aims to transform the traditional customer journey through various digital attractions. As customers enter the City Store, they are presented with creative rendition of vehicle information and purchase benefits through the LED-powered Media Wall. They are then accommodated by competent Hyundai Sales Consultants at the Reception Zone, and brought to the dedicated Customer Lounge and Consulting Zones for inquiries and dealings. They can also personally check out the Car Display Zone, and at the same time, have easy access to swatches and features of other Hyundai vehicles at the Touchable Closet Zone. Hyundai merchandise may also be purchased at the Accessory Zone.

At the core of these digital zones is the Car Configurator Zone. This easy-to-use dashboard allows customers to view 3D content and real-time information, such as features and functions, price comparison, stocks available, and specifications, of any Hyundai vehicle of their interest. It can also securely facilitate transactions, including checking of inventories, issuing quotations, and processing of payments.

Hyundai City Store Cebu is owned and operated by Hyundai Cebu, Inc., one of the brand’s pioneer dealers in the Philippines with six Passenger Car (PC) dealerships in Visayas and Mindanao.

For more details, please visit Hyundai City Store Cebu at SM City Cebu, North Reclamation Area, Cebu City, open daily from 10 AM to 9 PM.