Hyundai Asia Resources, Inc., the official distributor of Hyundai passenger cars in the Philippines, launched an industry-first with its partnership with A CJ O Shopping. The Korean carmaker is tapping the home shopping network to market Hyundai’s newest offering: the first-ever Reina. This continues Hyundai’s initiative to innovate the car shopping experience and make it more convenient for the motor public at large.

HARI President and CEO, Ms. Ma. Fe Perez-Agudo, affirms that the move to market Reina through O Shopping is a win for the Filipino customer, as she expressed, “Hyundai’s partnership with O Shopping ushers in a transformative new era of the car shopping lifestyle in the Philippine market, as it accords customers the convenience of two powerhouse retail channels, TV and online shopping, thereby shaping a more convenient and rewarding car shopping experience for Filipinos.”

Ms. Agudo emphasized that this collaboration is one among many of the distributor’s strides toward making innovation accessible for Filipinos at every customer touchpoint through unique collaborations with global brands, and exploring a different approach in the way a car is traditionally marketed and sold. In this particular case, HARI is utilizing a home TV shopping platform with a medium close to the hearts of Filipino customers.

HARI’s President continues, “We are a distributorship committed to delivering industry firsts, such as our 5-Year Unlimited Mileage Warranty for all Hyundai passenger cars, our One Hyundai Club, the first-ever distributor-based motoring lifestyle rewards program in the country, the breakthrough Hyundai CRDi diesel engine, and now, marketing the all-new Reina through a trusted and world-class home TV shopping brand.  This is the result of our constant efforts to understand our customers—their needs and wants—thus, providing us valuable insights into shaping our programs and initiatives around bettering their total experience of Hyundai in mobility and beyond.”

As of now, HARI won’t be selling the Reina directly on O Shopping, but the TV & online shopping network will show off the various features of Hyundai’s sub-compact sedan through informative and entertaining specials and highlights.

The Hyundai Reina is now on the O Shopping website and will air on ABS-CBN Channel 2, Skycable Channel 11, and ABS-CBN TV Plus Channel 8 starting on March 15, 2019.