Isuzu Philippines Corporation held its 2018 Dealer of the Year Awards (DOYA) last week and Iloilo took home the top honor recognizing their outstanding performance in both sales and aftersales operations.

The 2018 edition of the DOYA has been especially meaningful for the leadership and the tireless men and women of IPC. Despite the challenges faced by industries in 2018 resulting in the dip in sales for the automotive industry, IPC still emerged as the country’s leading truck brand, extending its winning streak to 19 years, prompting IPC Executive Vice President Shojiro Sakoda to declare, “We are all here, standing, and celebrating our success.”

In the presence of dealer principals and operators, branch, sales, and service and parts managers, supervisors and sales executives, IPC President Hajime Koso said in his welcome speech, “Now that Isuzu has already 43 dealerships operating nationwide, we know that all of you are doing your best to achieve our goals each year, and we appreciate each one of you. We are working as one team, we are one Isuzu.”

The highlight of the evening was the announcement of the main awards:

• Hailed as the 2018 Dealer of the Year Champion was Isuzu Iloilo, with Isuzu Cabanatuan and Isuzu Cagayan de Oro 1st and 2nd runner up, respectively.
• The Most Improved Dealership of the Year award was handed to Isuzu Bulacan.
• The Sales Team of the Year was the Isuzu Pasig.
• The Sales Executive of the Year in the LCV Category was Mr. Gabriel Joshua Corro Jr. of Isuzu Iloilo, while the Sales Executive of the Year in the CV Category was Ms. Caren Pearl Gaspar of Isuzu Pasig.
• 2018 DOYA Awards were also given to Isuzu Pasig for being Best in Sales Operations, Isuzu Bulacan for being Best in Parts Operation, Isuzu Alabang as Best in Service Operations, and Isuzu Sto. Tomas Batangas as Best in Customer Service Operations.

IPC President Hajime Koso congratulated the winners and reminded them of their special roles in IPC: “We couldn’t have done it without you. This is the night of becoming an inspiration—an inspiration to do something different, something bigger, and something remarkable.”