Hyundai Asia Resources, Inc., is the official eco-tourism mobility provider of the Mutya Pilipinas 2019. A fleet of 14-seater Hyundai H350 luxury vans will transport the 40 Mutyas (“muse” or “darling” in Filipino) and organizers during the entire course of pageant activities. The Mutya Pilipinas Grand Coronation Night is scheduled on August 18 at SM MOA Arena and will be broadcast via ABS-CBN.

“Every day, Hyundai provides world-class quality vehicles to ease the lives of thousands of Filipinos. It is only fitting that we provide the same comfort and safety for our Mutyas who are not just beautiful but also driven by their chosen causes. Hyundai and Mutya Pilipinas are proud to showcase strong and empowered women in particular, and the beauty of the Philippines in general,” said HARI President & CEO Ma. Fe Perez-Agudo.

Since 1968, Mutya Pilipinas has empowered young Filipinas to be global ambassadors. Beauty Tourism is its main advocacy that promotes the core values of sustainable tourism, social responsibility, fashion, and beauty pageantry. The winners of Mutya Pilipinas are sent to prestigious international pageants namely Miss Asia Pacific International, Miss Tourism International, and World Top Model.

“We are grateful and excited to collaborate with Hyundai as our official eco-tourism mobility partner. Mutya Pilipinas is one with Hyundai in empowering women and championing local tourism” said new Mutya Pilipinas President and National Director, TV personality and wellness guru Cory Quirino.

Under her stewardship, the 51 Mutya Pilipinas conducted a grassroots search across the country and overseas Filipino communities. The pageant has been known to launch the careers of women who have shined in their respective fields.

Hyundai is a perfect partner since it is well-known to be a staunch advocate of women empowerment and sustainable mobility. Among the company’s efforts are the Alagang Breastfriend Mobile Diagnostic Clinic which uses a customized Hyundai H350 luxury van equipped with state-of-the-art facilities to help detect and prevent breast cancer in underserved communities. They have also launched the country’s first all-electric vehicle in the country—the Hyundai Kona Electric as well as the country’s most affordable gasoline-hybrid electric vehicle, the Ioniq.