Volvo Philippines strengthens its advocacy for road safety as it launches the Safe Roads by Volvo program. By partnering with schools, Volvo PH aims to raise road safety awareness especially among school children, their parents or guardians, and other people in and around school premises.

Volvo PH has been an active advocate for road safety over the years, spearheading road safety projects that aim to educate and inform people about safety on the road. Aside from its regular news updates to its clients and the general public, Volvo PH has set a benchmark in malls where road safety signs and information were shared through huge pillar decals and murals.

This time, through the Safe Roads by Volvo project, Volvo PH will collaborate with academic institutions and put up multiple visible road and traffic signs around the area. The program will start with schools around Metro Manila with MGC New Life Christian Academy as their first partner in the academic circles.

Since its inception in 1927, Volvo has invented some of the world’s most important breakthroughs in car and road safety. There’s the three-point safety belt, a Volvo invention that has saved over a million lives since. It didn’t stop there. Volvo’s thinking wheels keeps on turning and churning out innovations that make life on the road safer, cleaner, more efficient, and more enjoyable.

That is why Volvo’s bold Vision 2020 is born. One of the most ambitious safety visions in the automotive industry, Vision 2020 aims that no one should be killed or seriously injured in a new Volvo by year 2020. This is where the Safe Roads by Volvo program is rooted, to continue its efforts in informing and educating the public about safety on the road.

Volvo’s way of thinking is summarized in one Swedish word, “Omtanke”. It means “caring” and “consideration”, but more importantly, “to think again”. It drives the company forward to find new ways that encourage better behavior among pedestrians and motorists alike for safer roads and ultimately, saving lives.