Isuzu Philippines Corporation or IPC is threatening to use the full extent of the law to run after the unauthorized use of the trademark, “Isuzu” and all related marks after it has come to their attention that entities have been offering brand-new Isuzu vehicles in the Philippines without proper authorization.

IPC is reminding that Isuzu Motors Limited (IML) of Japan is the registered owner of the trademark, “Isuzu” and all related marks worldwide, including in the Philippines, and that IPC is the duly authorized distributor and assembler of Isuzu products in the Philippines by virtue of a valid Assembler Distributor Agreement.

Additionally, both IML and IPC have not authorized any individuals/entities to conduct distribution, marketing, or sales activities outside of the IPC dealership network.

IPC warned that "any unauthorized use or infringement of the trademark Isuzu and related marks, or adopting any confusingly similar mark, will be dealt with and prosecuted to the fullest extent of the law. All violators must cease and desist from conducting such unlawful acts, which include unauthorized sale, offering for sale, distribution, importation, advertising, and other preparatory steps necessary to carry out the sale of goods or services.”

Taking stock of its long-standing good reputation among Filipino buyers, IPC reiterated that its brand-new vehicles strictly follow specifications of IML in Japan, are fitted with genuine Isuzu parts, and comes with aftersales services. It guarantees that only the latest components and the best care and maintenance will be given to each vehicle rolling out of the IPC-authorized dealers. The same cannot be guaranteed by IPC with respect to brand-new vehicles purchased through other channels.