Peugeot Philippines revealed a new initiative as part of its long-term strategy for the environment. Dubbed, “The Protectors of the Environment” (POE), it is a program designed to involve Peugeot customers and their children in a movement to combat climate change.

As the French carmaker’s first corporate philanthropy program, the Protectors of the Environment aims to fully immerse its participants in the issues and challenges facing environmental conservation.

Under the program, all new owners of Peugeot will be given the option to join the cause by volunteering in tree-planting activities in various locations, including private parks of selected communities, public lands reclaimed by the city governments in Metro Manila, and a one-hectare space in the Angat Dam Reserve and Eco Park adopted and maintained by Peugeot Philippines.

Educational nature tours and seminars will also be held in partnership with selected government and non-profit organizations. Customers can also choose to participate in various international fora on climate change to enhance their understanding of the crisis on a truly global scale. Aiding Peugeot Philippines’ efforts in these activities are the French Embassy, the Department of Environment and Natural Resources, and the Briquettors Association of the Philippines.