Seeking a way to reach a broader market, Hyundai Asia Resources, Inc., or HARI has explored marketing and selling their cars in rather unique ways. After a tie-up with O Shopping to launch the Reina sub-compact sedan, the carmaker is at it again, only this time, they’re offering exclusive offers to coincide with Lazada’s 11.11 event—the biggest online sale of the year.

Even before the 11.11 event, the Accent, Kona, and Reina are available with exclusive offers at Lazada. This includes a P 1,000 reservation fee on the Reina—an 80 percent discount over the standard rate of P 5,000. But as part of Lazada’s Flash Sale on Monday, November 11 (11.11), this will drop to just P 1 for two hours!

For those who’re just window shopping, no problem. Lazada Philippines is raffling one brand-new Hyundai Reina during the 11.11 sale. Simply create a Lazada account (or log-in if you’re a member), follow the Laz Mall account, and you’re automatically enrolled in an electronic raffle. No purchase necessary! Click this link to find out more.

By leveraging the power of online store partners such as O Shopping and Lazada, HARI is indeed changing the way people purchase vehicles (and even parts in the future?)!