Despite some hefty competition in the pickup truck segment, Ford Philippines says its Ranger saw full-year retail sales rising 27 percent to 14,759 units. This brings the brand’s full-year retail sales to 21,900 units.

Overall December retail sales hit best monthly performance in 2019, increasing 14 percent year-on-year to 2,214 vehicles, driven by the Ford Ranger with its all-time best monthly performance with sales growing 35 percent year-on-year to 1,656 vehicles.

“The Ford Ranger successfully drove our retail performance last year, hitting another all-time record high in vehicle sales. Truly, the demand for the segment-defining pickup truck has grown to an exponential level with its ‘Built Ford Tough’ capabilities that remain unmatched in the Philippine market,” shares PK Umashankar, managing director, Ford Philippines.

Meanwhile, the Everest mid-size SUV delivered full-year sales of 4,165 vehicles, with December sales increasing by 32 percent from previous month to 304 vehicles. The EcoSport still managed to sell 2,138 units in 2019, too.

“The year 2020 is going to be an exciting year for Ford Philippines. Customers can expect new Ford vehicles in our showrooms this year. We will also continue to work with our Ford dealers to enhance the ownership experience, with increased focus on parts supply and availability. With these priorities, we can only look forward to strengthening the Ford brand in the country this year,” added Umashankar.