Black Rhino Wheels Philippines is pushing into the Southern Philippines with the appointment of HE & Sons as its official sub-distributor for Mindanao.

Based in Cagayan de Oro, HE & Sons is in the business of distribution and retail. Most notably, they are the distributor of Caltex lubricants for Visayas and Mindanao, while also operating the KarrJackson chain of automotive quick service stores in the capital city of Misamis Oriental.

“Mindanao is 4x4 country and we are very happy to partner with HE & Sons to take the lead in bringing Black Rhino Wheels to our fellow countrymen in Mindanao. As our sub-distributor, HE & Sons will cater to Cagayan de Oro and nearby cities such as Zamboanga, Iligan, Lanao del Sur, Surigao, and wherever 4x4 and off-road enthusiasts may be,” says Sam Liuson, President of Black Rhino Wheels Philippines. “This new milestone will make the latest Black Rhino Wheels readily available to discerning customers who would like to upgrade their vehicles with our tried and tested wheels” he adds.

“We are honored to be appointed as the distributor in Mindanao for such a prestigious brand.  Our company has always been looking for long-term business partners and we are confident this will benefit the network we have built over the years here in Cagayan de Oro and Mindanao. We embrace the outdoor lifestyle that Black Rhino Wheels is known for and want to promote the lifestyle here as well,” says Harley Yu, Vice President for HE & Sons.

HE & Sons is also the organizer for the Kagay-anon 4x4 & Offroad Expo which brings together the leading brands and shops for off-roading in Cagayan de Oro.