Most Filipinos buy pickup trucks because they look cool, but now and again, carmakers remind them that they’re great at doing one thing: hauling stuff. Ford did exactly that when its “Built Ford Tough” truck helped transport food and medical supplies to various front liners during the Enhanced Community Quarantine.

Ford Philippines partnered with San Miguel Foods to deliver over 49,000 pieces of baked products and breads to front liners in various local government units (LGU), police districts, parishes, charities, and hospitals around Metro Manila. The delivery took place daily over a course of two weeks.

And because front liners can’t live on bread alone, the Ranger also delivered medical supplies and personal protective equipment to various hospitals with the help of The Outstanding Women in Nation’s Service (TOWNS) Foundation and AmCham Foundation.


Ford also transported, via the Ford Ranger, its own donations of medical supplies to medical front liners from Philippine General Hospital, Manila Doctors Hospital, Ospital ng Muntinlupa, and San Juan De Dios Hospital. Ford also donated medical supplies to Philippine College of Occupational Medicine and Bauan Medical Society, its partner medical organizations in its medical missions.

Earlier into the implementation of the Enhanced Community Quarantine, Ford lent its Ford Transit van for the transport of medical front liners. These will be in service until May 4, 2020.