After a 10-week “deep dive” led by Ford’s newly appointed Chief Operating Officer, Jim Farley, the American carmaker is making leadership changes to its global automotive operations in a bid to fast track its transformation plan.

Aimed to sharpen Ford’s focus on product and launch execution, improve quality and lower costs, the shakeup includes a new man at the helm of the Americas & International Markets Group (IMG) which includes the Philippines.

Kumar Galhotra, the man who led Ford’s aggressive product drive in Asia Pacific in the late 2000s will assume the role on May 1. During his stint in the region, he brought more than 50 new vehicles and powertrains, most notably the Ford Ranger. He was also the chief engineer for the first-generation Ford Escape, which also spawned the Mazda Tribute.

More recently, Galhotra served as Ford’s North America President. Previous to that, he was Ford’s Chief Marketing Officer. During his stint there he focused their marketing effort towards product categories that played to the company’s strengths, and developing more effective brand communications including digital services, mobility, and autonomy.

In his new role, Galhotra is responsible for the profit and loss of the business units, including a newly established commercial vehicle business unit for the U.S. and Canada. He reports to Jim Farley.

Below Galhotra, Lyle Watters expands his role as President of South America & International Markets Group, while Mark Ovenden continues in his role as President of International Markets Group.