From hidden Jeep grilles to the three digits “419,” or a 1941 Jeep Willys driving up a mountain, Jeep owners, fans and followers around the world are discovering the “Easter eggs” hidden on their vehicles, then posting their finds on social media. Now, the Jeep brand is giving its community the opportunity to invent what the next “Easter egg” should be for a chance to have it hidden on a future Jeep model.

Ideas can be submitted through this link. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice (US residents only). The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31.

“Jeep ‘Easter eggs’ started with the 2011 Grand Cherokee,” said Mark Allen, Head of Jeep Design. “We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles.

“When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer,” said Allen. “These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated.”

“The Jeep brand’s legacy is a testament to the people who since 1941 have dedicated themselves to building SUVs engineered and designed to be the most capable in the world, and to the people who proudly own, or aspire to own, one of our vehicles,” said Christian Meunier, Global President of Jeep Brand, FCA. “With a history of nearly 80 years filled with memorable experiences past and present, we believe that the ideas submitted by our global community will be ones that only Jeep and its owners, fans and followers can uniquely tell.”

For the full mechanics and criteria, check out this link.